ABOUT US

Profile of the mills we represent

Brazilian Direct Ltd. represents 5 of the finest hardwood flooring mills in Brazil, which have over 100 years combined experience in the exotic hardwood manufacturing and finishing of South American species. To meet the high expectations of the USA market, Brazilian Direct Ltd. firmly believes it is critical to source from only the best in the industry, with the most experience and highest quality and track record of success.

Milling hardwood, especially the very hard / dense species of South America, which can be 2 - 3 times harder than oak, is no simple task. Our mills use state-of-the-art equipment to ensure quality control throughout the entire manufacturing process. Flooring is kiln dried for proper moisture content in the 7-9 % range and successful application in the USA. Our floors are quality and consistent, with precise milling of tight tongue and groove profiles with square edges and butt ends.

The Brazilian Cherry species (Jatoba) is the most popular hardwood flooring import from Brazil to the USA. Known for its hardness and durability this exotic hardwood is a great choice in both residential and commercial installations. We offer only one superior quality grade (clear grade) in both Prefinished (4 side micro bevel) and Unfinished formats.

We are known for our Solid Prefinished Brazilian Cherry Wide Plank (3”, 3 ¼”, 4” and 5” inch face), with four side micro bevel. We service all 50 states. Our goal is to offer Solid Brazilian Cherry Hardwood Flooring that is consistent, in stock and a good value. When distance and shipping weights are critical to the success or failure of the sale, service and convenience is the key. At Brazilian Direct our focus is to sell Solid Brazilian Cherry Hardwood Flooring that is a great value, because we make sure it is:


The Brazilian Cherry from South America has a brownish-red color that darkens from a tan/salmon color to a deep reddish brown and is 228 % as hard as domestic red oak. Brazilian Direct's mills use Sustainable Forestry Practices, which includes environmental and socially responsible forestry practices. Sustainable forestry means that the amount removed will not exceed the amount that will grow back between harvests.

On a Janka Hardness scale Brazilian Cherry ranks 2820 vs. 1260 for Red Oak.